Tasks: Brand strategy and positioning, market segmentation, identity, visual signature design and guidelines, stationery, packaging, offline advertising and marketing communications, online communications design and development, SEO and user interface design.
The client came to us with a breakthrough health and wellness product. The brief to Voice was to create a brand that could speak about the astounding benefits of this product, leverage easily into the retail environment and kick sales on the web into the global arena. Voice worked in partnership with the client to reshape the product, design packaging, on and offline communications. The wellcell was born. A personal, portable, light therapy, wellness product that is set to redefine the health and wellness categories in the next years.