Tasks: Brand strategy and positioning, identity, visual signature design and guidelines, stationery, offline advertising and marketing communications, online communications design and development, SEO, applications and user interface design.
Kawarau Jet (KJet) have been taking thrill seekers on the rivers and lakes of Central Otago since the early 60’s. In 2011 two of New Zealand’s premier tourism companies, Southern Discoveries and KJet joined forces, and hedged by aggressive competition, the business leaders came to Voice seeking a brand refresh.
Needing a confidence boost and energy lift, Voice saw that the opportunity for KJet to tell their story clearly and succinctly, be loud about their benefits and reclaim their space in the Queenstown tourism industry, both to locals and international visitors alike.
Voice worked hard to get the brand differentiators front and center, in a contemporary and exciting way.
The result? A brand that customers could engage with, staff could become fiercely proud of, and Queenstown would learn to love again.