The face of China is changing at a breathtaking rate. In particular, the mindset of the Chinese middle class, has the largest affect. A huge market, set to hit over 700 million by 2015, steers the economy with its thirst for fulfilment through the purchase of branded products. Traditionally used to purchasing commodities, the middle class are becoming hyper brand conscious, faced daily with a huge choice of products from both China and overseas
Overnight, China has become one of the most competitive playing fields on the planet, and Chinese business owners are scrambling to catch up. It is here that Voice saw the opportunity to create a resource that would help educate Chinese business owners about the power of brand. Not just as an intangible marketing concept, but as a hard-nosed business practise that would help them build strong, robust businesses for the future.
We decided to create the resource ourselves, a book, simply called “8 Reasons Why Brand Can Help Businesses Succeed” – an up-front guide to the common types of situations faced by Chinese businessmen, and how the power of brand can help them navigate the highs and lows of the blistering Chinese business scene. ” 8 Great Reasons ..” will be self-published and available, for free download in the next few months. We’ll make sure we keep you in touch with progress.