It has been an exciting start to 2012 for the Okareka Dance Company both creatively and in respect of the brand. Okareka have spent much of the beginning of the year researching and developing two new works – the provisionally titled Mana Wahine, an all female work, and K’ Rd Strip – the multimedia show based on the history of Karangahape Road.
More recently one of Okareka’s Artistic Directors Taane Mete, Producer Josephine O’Sullivan and Executive Producer Rachael Penman took their hit shows Nga Hau e Wha, Tama Ma and in development piece K’Rd Strip to the Adelaide Performing Arts Market (APAM) where they were very well received with exceptional buyer interest from both Australasia and overseas. On top of this extremely positive start creatively, Voice has also been behind the scenes making some dynamic changes to the Okareka brand.
We have been revamping the Okareka website to reflect the modern, stylish and contemporary personality of the dance company, including new collateral to support this identity out in the market place. This has already been used with great success at APAM. 2012 will be an exciting year for Okareka as it continues to grow and develop both creatively and strategically in areas of business, education and repertoire and travels onto it’s next chapter as one of New Zealand’s major Maori contemporary dance companies.
