Tasks: Brand strategy and positioning, market segmentation, identity and visual signature design, marketing collateral and communications.
The campervan market was getting crowded. In order for maui to stay relevant it needed to take its rightful position at the top and do everything in its power to stay there. Anticipating the arrival of sleek new campervans and the opportunity to revitalise, mauiasked Voice to review the brand from the ground up. Voice worked with maui parent, Tourism Holdings Limited, to revamp the logo, update marketing collateral, van livery and ensure everything communicated maui’s premium market position.