Tasks:Brand strategy and positioning, market segmentation, identity, visual signature design and guidelines, stationery, environment layout, wayfinding and signage
Auckland’s leading Bikram Yoga Studio expand to two locations. This created an opportunity for the business to rebrand and to flex to fit its larger offering.Voice was inspired by the uniqueness of the Bikram Yoga way and used this to create a personality-filled name and logo for a bendy youthful Kiwi cousin of an iconic, international brand.
